GOKUDO
FEATURE FILM CAMPAIGN
Key Art, Print, Digital, Social Media, App Development, Fan Engagement Event, Brand Integration, Experiential Marketing
OBJECTIVE
Execute a dynamic feature film campaign by leveraging transmedia storytelling and captivating key art to engage audiences across multiple platforms.
MOVIE POSTERS
PRACTICAL USAGE
YOUTUBE CHANNEL
STREAMING
CONTESTS
MOBILE APP • GOKUDO GO
APPROACH
We started the project by crafting key art featuring the film’s characters, which served as a foundation for digital and print assets. These assets were utilized for physical ads, social media branding, web, YouTube, and streaming.
CHALLENGES
Overcoming creative storytelling hurdles, executing a non-traditional marketing approach, developing a movie-associated app, ensuring brand integration, and organizing sweepstakes.
OUTCOME
Successful results included heightened fan engagement, millions of website visits, thousands of content entries, growing social media followers, and significant app downloads.
CONCLUSION
Our commitment to the narrative guided our creative direction in expanding the Gokudo world beyond the movie. Transmedia storytelling enabled us to integrate the brand seamlessly across multiple platforms, including: social media, web, app, a premier event, press junkets, products, and talent endorsement.