objective
To create an immersive experience that perfectly aligned with the event’s theme, ensuring attendees were fully engaged and captivated throughout.
Brand Identity | Project Management | Event Promotion | Experience Design
logo concept
The Quake logo is derived from the combination of rock music, volcanic eruption, and an earthquake.
ROCK MUSIC
ERUPTION
EARTHQUAKE
QUAKE
logo concept
The Quake logo is derived from the combination of rock music, volcanic eruption, and an earthquake.
ROCK MUSIC
ERUPTION
EARTHQUAKE
QUAKE
tilted experience
A thrilling 4D experience where you’re seated on a moving platform. Experience the rush of escaping an earthquake through immersive audio, video, and 4D effects. Feel the ground shake beneath you as you make your way to safety aboard a variety of vehicles.
lava flow
Immerse yourself in the fiery ambiance of Quake’s Lava Flow lazy river ride, where the gentle current carries you through a glowing river of molten orange. With multiple access points scattered throughout the event, guests can seamlessly hop on and off this leisurely journey, offering a refreshing escape amidst the pulsating beats and vibrant energy of the concert.
underground
Step into the subterranean realm of Underground at Quake, where your journey commences amidst the bustling tunnels of a subway. Prepare to be enveloped by the immersive chaos of simulated earthquakes and destruction, all within a secure environment. Traverse through the intricately designed pathways of this captivating walkthrough experience, gaining a unique perspective on the power and resilience of urban landscapes amidst nature’s forces.
merch
quake koozie
No one likes a hot ass drink
survival bag
Throw your shit in here
quake sunscreen
It’s hella hot, don’t burn
men's
tank
Made for seismic activity
women's
tank
Accentuating fault lines
quake headband
Because fuck sweat
quake koozie
No one likes a hot ass drink
survival bag
Throw your shit in here
quake sunscreen
It’s hella hot, don’t burn
men's tank
Made for seismic activity
women's tank
Accentuating fault lines
quake headband
Because fuck sweat
APPROACH
Our approach focused on deep immersion into the indie rock culture, translating its essence into every aspect of the event to create a seamless and profound experience for attendees. By studying the nuances of indie rock, from its music to its aesthetics, we ensured that every detail resonated authentically with the audience, fostering a sense of belonging and excitement.
CHALLENGES
Balancing creativity with practicality and meeting diverse audience expectations presented significant hurdles, but our team navigated them adeptly to deliver a cohesive and captivating event. We embraced these challenges as opportunities to innovate, finding ingenious solutions that enhanced the overall experience while staying true to Quake’s core identity and mission.
OUTCOME
Our efforts resulted in a deeply resonant brand identity, increased event traction, and a captivating experience that set a new standard for indie rock festivals. Attendees were not only entertained but also emotionally connected to the event, forming lasting memories and forging stronger bonds within the indie rock community.
CONCLUSION
With Quake elevated to new heights and firmly established within the indie rock community, we reaffirm our commitment to pushing creative boundaries and delivering impactful experiences. As we reflect on our journey with Quake, we are inspired to continue pushing the envelope, setting the stage for even more extraordinary events in the future.