HAVOC GAMING
BRAND BUILDING CAMPAIGN
Brand Identity, Social Media, Product & Package Design, Branded Streaming, Marketing & Advertising
LOGO CONCEPT
The Havoc icon is a combination of a waypoint (used in many video games), and the letter “V,” which is used in the name (Havoc), as well as “V for Victory.” It is also similar to insignia used to identify military rank.
WAYPOINT
+
LETTER “V”
=
HAVOC ICON
LOGO VARIATIONS
The Havoc branding has three logo variations.
WHITE LOGO
WHITE LOGO ENCLOSED
WHITE ICON
INVERTED LOGO VARIATIONS
The Havoc branding has three inverted logo variations.
BLACK LOGO
BLACK LOGO ENCLOSED
BLACK ICON
COLORS
FONTS
PATTERN ASSETS
Patterns for Havoc’s brand identity are used for a variety of multimedia applications.
BRAND USAGE
Brand elements for Havoc are used in a wide variety of physical applications.
DIGITAL ASSETS
Consistent branding across digital assets such as social media, streaming platforms, and event promotions is crucial for Havoc Gaming to establish a strong identity, foster trust among followers, and stand out in the competitive gaming landscape.
APPROACH
We began the project by familiarizing ourselves with the Havoc team and understanding their core values. Exploring their team objectives, particularly their ambition to expand their brand as a business, was crucial. We identified supplementary revenue streams to stabilize their business, allowing the team to concentrate on their primary expertise: gaming.
CHALLENGES
Ensuring the logo and associated assets were in sync with the brand identity was crucial to their success. Guiding a group of gamers to evolve from individual players to a cohesive team running a successful business required careful navigation.
OUTCOME
We successfully generated revenue through live streaming, merchandise sales, tournaments, and affiliate marketing. This initiative boosted fan engagement, enhanced brand recognition, and facilitated the growth of an email marketing list.
CONCLUSION
Brand development transcends mere logo design. We provided Havoc Gaming with a fresh brand identity and collaborated with them as strategic partners, devising innovative solutions and business strategies. This phase is particulalrly rewarding, as we witness our clients leveraging their passion to achieve profitability.